Digital health is a way of offering healthcare services and encouraging wellbeing by the use of digital platforms and technologies. Mobile health (mHealth), wearables, telemedicine, health information technology (IT), personalized medicine, and health informatics are just a few of the applications that fall under this broad field that makes use of information and communication technologies (ICT). In essence, digital health combines technologies, software, and services to monitor health risks, manage illnesses, and improve the general quality and accuracy of medical care for patients and providers.
According to SPER market research, ‘Australia Digital Health Market Growth, Size, Trends Analysis- By Component, By Technology- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ states that the Australia Digital Health Market is estimated to reach USD 16.77 billion by 2033 with a CAGR of 15.23%.
Drivers:
National-scale infrastructure created and managed by federal agencies, like the Australian Digital Health Agency and its rollout of My Health Record (MHR), is a very strong driver of the growth of digital health in Australia. MHR is a nationwide opt-out electronic health record system in Australia that is extensively used in general practitioners’ offices, pharmacies, and hospitals. It is closely connected to Medicare profiles and personal healthcare identifiers. Interoperability across diverse providers is made possible by the My Health Record platform, which enables safe digital discharge summaries, test results, immunization records, and prescriptions.The increasing integration of private health insurers, technology companies, and healthcare providers to offer end-to-end digital care solutions is the second key factor driving the demand for digital health in Australia. Digital health development is fueled by Australia’s rapidly evolving local health tech innovation ecosystem, which combines government innovation initiatives, new commercial entrants, and academic research capabilities.
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Restraints:
Healthcare system fragmentation and persistent data are two of the main issues facing Australia’s digital health industry. The majority of public and private healthcare providers continue to use different systems with varying levels of digital maturity, even in the face of a nationwide digital platform like My Health Record. Because each state and territory health department has its own hospital networks, IT systems, and procurement systems, this division is especially noticeable between them. One of the biggest obstacles to universal access to digital health solutions is Australia’s huge size and socioeconomic diversity. Remote and rural communities, particularly Indigenous communities, typically lack the digital literacy and reliable internet networks necessary to benefit from telehealth, mobile health apps, or virtual consultations. Maintaining public trust in digital health platforms is a persistent issue throughout Australia, particularly with regard to cybersecurity and data privacy.
In terms of digital health, New South Wales (NSW) is the leading region. This is fueled by Sydney’s status as a center for cutting-edge healthcare infrastructure, research institutes, and health-tech startups. Leading universities, medical research facilities, and innovation precincts can be found in New South Wales. Some major players are: Teledoc Health, Cerner Corp, Siemens Healthineers, Philips, Concentrix Corp.
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Australia Digital Health Market Growth
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