For businesses in Langley, ranking well on Google is essential to attract local customers. But many companies unknowingly make SEO mistakes that hurt their rankings and cost them valuable traffic.
At LangleySEO.ca, we help Langley businesses identify and fix these common SEO errors to boost their online presence.
In this article, we’ll cover the top SEO mistakes hurting your Google rankings and how to fix them fast.
1. Ignoring Your Google Business Profile
Your Google Business Profile (GBP) is a powerful tool for local SEO. Many businesses fail to claim or optimize their profile, missing out on local search visibility.
Make sure your GBP is:
- Claimed and verified
- Updated with accurate NAP (Name, Address, Phone)
- Filled with photos, business hours, and relevant categories
- Regularly updated with posts and reviews
Learn more at LangleySEO.ca GBP optimization.
2. Inconsistent NAP Information
Having different business names, addresses, or phone numbers across your website and online directories confuses Google.
Ensure your NAP is consistent everywhere — on your site, social media, and directories like Yelp and YellowPages.ca.
Our local citation service can audit and fix citation issues.
3. Keyword Stuffing or Poor Keyword Use
Overusing keywords or using irrelevant keywords can hurt your SEO. Focus on naturally integrating Langley-specific keywords your customers actually search for.
Example: Use “Langley plumber” instead of just “plumber” throughout your content.
4. Poor Website Mobile Experience
More than half of local searches come from mobile devices. If your website isn’t mobile-friendly or loads slowly, visitors will leave, and Google will lower your rankings.
Use tools like Google’s Mobile-Friendly Test to check your site.
5. Lack of Localized Content
Not having content that targets Langley neighborhoods, events, or local issues limits your local relevance.
Add blog posts or pages focused on Langley-specific topics to attract local visitors.
See our blog for content ideas.
6. Neglecting Customer Reviews
Ignoring reviews or failing to ask customers for feedback hurts your reputation and SEO.
Encourage reviews on Google and respond promptly to both positive and negative feedback.
Our guide on Why Reviews Matter offers more tips.
7. Missing or Incorrect Schema Markup
Schema markup helps search engines understand your website better.
Without it, you miss out on rich results like star ratings or local business info in search.
At LangleySEO.ca, we add schema to help your site stand out.
8. No Local Backlinks
Backlinks from other Langley websites improve your SEO authority.
If you don’t have local backlinks, you’re missing out on a big ranking boost.
Learn how to get local links in our article: Local Link Building Strategies That Work in Langley.
9. Duplicate Content Issues
Having the same content on multiple pages or copying content from other sites can confuse Google and lower rankings.
Make sure your content is unique and valuable.
10. Not Tracking SEO Performance
Without tracking your rankings and traffic, you can’t know what’s working or needs improvement.
Use tools like Google Analytics and Search Console to monitor your SEO.
Final Thoughts
Fixing these common SEO mistakes can significantly improve your Langley business’s Google rankings and local visibility.
If you need expert help identifying and correcting SEO issues, contact LangleySEO.ca for a free SEO audit.