How Can E-commerce Brands Reduce Cash-on-Delivery Failures Through Voice Calls?
For e-commerce in India, Cash-on-Delivery (COD) is a double-edged sword. It drives trust and sales, especially in Tier 2 and Tier 3 cities where digital payment adoption is still growing. Alarmingly, however, 25% to 40% of COD orders in India result in Return-to-Origin (RTO)—the package is shipped, the customer is unavailable, the order is fake, or they simply … Read more